In Hayes, Singer and Ceppos ‘Shifting roles, enduring values: The credible journalist in a digital age’ (Journal of Mass Media Ethics, vol. 22, issue 4, 2007) their findings argue that ‘the professional culture of traditional journalism has a strong inertia in the online newsrooms that prevents them from developing most of the ideals of interactivity, as they do not fit in the standardized news production routines.’ (Hayes et al, 2007, p. 680)
The rise of weblogs and social media sites as well as multimedia have revolutionised the Internet. Not only has it empowered traditional journalists but it has also rewritten the role of the audience. ‘People formerly known as the audience’ can now take an active approach to the new and actually create their own content. These people are commonly referred to as citizen journalists.
Blogger andrewhorgansblog’s ‘Analysis of Rosen’s People Formerly known as the audience’ on WordPress states that this news system now embraces the former audience and he disagrees with the trend that Jay Rosen suggests about how many in the media industry are concerned about the public’s ability to produce their own news. He justifies his argument by juxtaposing the interactivity and effectiveness of the Guardian’s and the Irish Examiner’s website. Andrewhorgansblog highlights that of the two, the Guardian has been more successful in integrating citizen journalists and social media platforms into their site and hence attracting more news consumers which reinforces the idea that citizen journalists and online journalists can work together well.
The advent of the Internet has definitely empowered the audience and gives them the power to have control over when and what they want to consume online. Now netizens can even create their own news content which does have some cynics scared because they are worried it will rewrite the role of a journalist and criticise the shortcomings of the media industry. Although for the large part, in this online environment I think that it has been very advantageous for journalists because now they can reach a wider audience, they can pick up on scoops more quickly and give consumers the quality as well as credibility that other online content may lack.
Continuing in the same vein, it is also the role of journalists to inform the public about the dangers and benefits of eating certain foods. For example, without journalists how would we know that foods like chocolate when eaten help to release endorphins that make you feel good and that eaten in moderation dark chocolate can be good for your health?